July 1 - August 19, 2025
Get to know you session. Understanding where you are with your email list now and what your goals are for the future.
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Identifying Your Ideal Customer
Choosing Your Email Provider
Deciding on a Great Lead Magnet
RESOURCES:
Our Affiliate Link for Mailer Lite
How To Create a MailerLite Account
Verify Your Email Domain (where you’re going to be sending emails from
Creating a Custom Domain (Growing Business Or Advanced)
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Are You Ready: Ideal Customer, Problem You Solve, Email Service Provider
Finalizing Your Lead Magnet Idea
Setting Up Your Lead Magnet
Setting Up Your Opt-in
RESOURCES:
Canva - for setting up your lead magnet design (great templates)
How to Make a Transparent Logo in Canva
Registering a Domain Name:
GoDaddy
SiteGround
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Let's look at those lead magnets
Let's look at those opt-ins/get those set up
Developing Your Welcome Email and Relationship Building Sequence
Getting your opt-in in front of the right people
RESOURCES:
How to Create a Mailer Lite Landing Page
More on Mailer Lite's Landing Page Builder
How To Set Up Your Welcome Sequence In Mailer Lite
Landing Page Example - 48Days.com/Goals
Landing Page Example - MamaSaysNamaste.com/FamilyAdventures
How To Import a List Into MailerLite and Manually Add a Contact To MailerLite
How To Share a Canva Design So Someone Else Can Edit It
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Let's look at those lead magnets and opt-ins
NO SLIDES THIS TIME SINCE WE WENT BACK OVER THE LANDING PAGE AND OPT-IN SET UP STEP BY STEP
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Let's look at those lead magnets and opt-ins
Developing your welcome email/sequence plan
Content and Conversion Strategies
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Let's look at those lead magnets and opt-ins
What is your welcome email/sequence plan?
What is your content/conversion plan?
How To Get Your Opt-In In Front Of Your Ideal Customers
RESOURCES:
Free Survey Software - Survey Monkey
Free Survey Software - Wufoo Forms
Trello - To Plan and Manage Your Emails
How To Control Your Image and Description When You Share Your Opt-In Landing Page on Facebook
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Q&A
Next Steps
Sheila provides coaching services and other assistance to entrepreneurs who need help sharing their message. Click the button below to schedule a call to chat about the possibilities with her.