From Lead Magnet to Loyal List: Build an Email List That Actually Grows Your Business


In just 4 sessions, you’ll create your lead magnet, build your opt-in, set up your emails, and start growing a list of people who actually want to hear from you.

You know you “should” have an email list…

But right now, you don’t know what to create.
You’re unsure who you’re even trying to reach.
You’ve started (maybe), but never finished
Or you have a list… but you’re not using it.

And so your business feels stuck relying on: social media algorithms
inconsistent visibility
word-of-mouth only

Your email list isn’t just a marketing tool.

It’s one of the most valuable assets in your business.

It’s how you:

• build real relationships
• stay top of mind
• share your message consistently
• and create opportunities for income

That's Why We've Created The Email List Builder Lab

A simple, step-by-step workshop to help you go from idea → to email list → to momentum. 

WHAT YOU’LL LEARN

Inside this 4-session workshop, we’ll walk through:

SESSION 1 — Clarify Your Audience & Message

• Identify your ideal subscriber
• Understand what they actually need
• Create your positioning statement
• Choose your email platform

SESSION 2 — Create Your Lead Magnet

• Decide what to create
• Choose the best format
• Use simple tools (and AI) to build it
• Finish your lead magnet

SESSION 3 — Build Your Opt-In System

• Create your landing page
• Connect your lead magnet
• Set up your email list correctly
• Test your system

SESSION 4 — Turn Subscribers Into Relationships (and Sales)

• Write your welcome email
• Build a simple nurture sequence
• Learn how to stay consistent
• Understand how your list leads to opportunities

All sessions will be recorded for you to access later.

WHAT MAKES THIS DIFFERENT:

This isn’t just information.

You’ll actually build this as you go.

Each session includes:

• teaching
• examples
• live support
• and simple homework to keep you moving

 

SIMPLE. DOABLE. EFFECTIVE.

You don’t need:

❌ fancy funnels
❌ complicated tech
❌ or a huge audience

You just need:

âś” clarity
âś” a simple plan
âś” and consistent action

What people are saying:

Jonathan

"Sheila is a marketing guru and knows how to explain the process and a simple step by step process that will move you forward. She is very knowledgeable and loves to help people in every way she can. She even gives out her phone number if you have immediate questions. I appreciate everything she has done for me."

Lisa

"This was the first time I made some progress toward building an email list for one of my businesses! I appreciated the personalized help with creating my opt-in. Sheila was very adaptable to be able to help a tech newbie like myself all the way to the more experienced entrepreneur."

Christine

"Wow! The takeaways are too many to list. The process that Sheila laid out for us to build our email list was phenomenal! She walked us through the inception to the specific methods to build our email list through the lead magnet process. I loved the fact that Sheila made this process feel simple. She helped with positive critiques to encourage change or improvement for those who submitted work."

Dan Miller, 48 Days

"Sheila does an incredible job of creating email nurture sequences and opt-ins that are visually appealing. She covers all the bases, ensuring a personalized experience to really nurture your audience down the path you want to guide them. I highly recommend Sheila as your go-to for nurture sequences and opt-ins."

 

 It is very rare that any of us do an Internet search and make a purchase on the spot without getting to know the company or product first.

Email is one of the best ways to build a relationship with your ideal customer — we call it building know, like and trust.

 I'd love to help you get your relationship building strategy started.

Join us for this Live Online Workshop for entrepreneurs and small business owners 

I'M IN!

WHAT YOU’LL WALK AWAY WITH:

By the end of this workshop, you will have:

âś” A completed lead magnet
âś” A working opt-in page
âś” A connected email system
âś” A welcome email sequence
âś” A clear plan to grow your list

WHO THIS IS FOR:

This workshop is perfect for:

• entrepreneurs
• authors
• speakers
• coaches
• creators

Who want to:

• start building an email list
• grow an audience
• create consistent opportunities to sell products and services

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